Master Production Build 5
Understand whether the platform is helping families move forward.
Prototype metrics emphasize engagement, learning, completion, and respectful conversion.
Funnel
Visitors 1,240
Started Journey 967
Used a Resource 719
Created Account 446
Purchased or Subscribed 248
Decision standards
- Do not optimize fear or urgency for conversion.
- Measure whether visitors find a relevant next step.
- Separate educational engagement from commercial activity.
- Use aggregated reporting unless individual follow-up is consented.